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Mild wear on corners. Binding is tight pages are clean, no dogeared pages and no marks. See pictures more upon request just ask. Inventory code: Kermit Mild wear on corners. Binding is tight pages are clean, no dogeared pages and no marks. See pictures more upon request just ask. Inventory code: Kermit See less
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Blue Is Hot, Red Is Cool: Choosing the Right Color for Your Logo Paperback – January 1, 2001

by David E. Carter (Editor)
3.6 out of 5 stars 2 ratings
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Designers make color choices that affect both the meaning and impact of their logo designs every day. They have to ask themselves: Is orange too forceful? Does red give the wrong impression? Will purple convey the right message? Questions like these can be put to rest with this ingenious, tell-all-about-color book. While many books address logo design in general, this is the only one that examines the psychology and use of color in terms of how it affects a design, and how that design affects a viewer. By exposing the underlying meaning of each hue, this book ensures that designers never again second-guess their color choices.
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  1. Print length
    184 pages
  2. Language
    English
  3. Publisher
    Hearst Books
  4. Publication date
    January 1, 2001
  5. Dimensions
    8 x 0.5 x 10.25 inches
  6. ISBN-10
    0060936568
  7. ISBN-13
    978-0060936563
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The Amazon Book Review
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About the Author

David E. Carter has edited more than 70 books on the topic of logos and corporate identity. He conducts seminars on corporate identity on four continents.

Product details

  • Publisher ‏ : ‎ Hearst Books
  • Publication date ‏ : ‎ January 1, 2001
  • Language ‏ : ‎ English
  • Print length ‏ : ‎ 184 pages
  • ISBN-10 ‏ : ‎ 0060936568
  • ISBN-13 ‏ : ‎ 978-0060936563
  • Item Weight ‏ : ‎ 1.65 pounds
  • Dimensions ‏ : ‎ 8 x 0.5 x 10.25 inches
  • Customer Reviews:
    3.6 out of 5 stars 2 ratings

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  • Leiko Burningbear
    3.0 out of 5 stars Three Stars
    Reviewed in the United States on August 12, 2017
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    It's an okay book.
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